# Exatom deck kit

The building blocks for an Exatom deck. The rules are in https://exatom-brand-guidelines.vercel.app/presentations.md; this file lists what to build with.
Start from a template, keep its structure and classes, and replace only the content.

## Slide CSS

https://exatom-brand-guidelines.vercel.app/kit/deck.css : the complete stylesheet every slide uses (1920 x 1080, 48 px margin, 4 columns). Load it as it is; do not rewrite it.

Fonts: Instrument Sans (500, 600) and Inter (400, 500, 600) from Google Fonts.

## Slide templates

The Exatom sales deck, 28 slides. Each template is a complete HTML page. Open the .html link to see the slide; fetch the .txt link to get the markup (same file, with absolute URLs).

| # | Slide | Type | Background | Use it for | Markup |
|---|---|---|---|---|---|
| 01 | Cover | Cover | Dark | Opening slide. For a client deck add the white client logo beside ours and a client photo behind the visual. | https://exatom-brand-guidelines.vercel.app/kit/slides/01-cover.txt |
| 02 | Results wall | Results wall | Blue Light | Customer results as 4 x 2 cards: logo, figure, label. | https://exatom-brand-guidelines.vercel.app/kit/slides/02-results-wall.txt |
| 03 | Problem: a normal conversion rate | Problem (funnel) | Blush | The pitch deck funnel: brands accept a conversion rate under 20%. | https://exatom-brand-guidelines.vercel.app/kit/slides/03-problem-a-normal-conversion-rate.txt |
| 04 | Problem: 20+ friction points | Problem (friction) | Burgundy | The pitch deck form with 20+ friction points. | https://exatom-brand-guidelines.vercel.app/kit/slides/04-problem-20-friction-points.txt |
| 05 | Untapped potential | Two cards with photos | Blue Light | A contrast in two white cards, each with a photo and tags. | https://exatom-brand-guidelines.vercel.app/kit/slides/05-untapped-potential.txt |
| 06 | Unique data points | Visual across four columns | White | A title and one wide stage on the gradient with rebuilt UI cards. | https://exatom-brand-guidelines.vercel.app/kit/slides/06-unique-data-points.txt |
| 07 | Applied AI | Platform | Dark | One platform: three visuals with a numbered caption each. | https://exatom-brand-guidelines.vercel.app/kit/slides/07-applied-ai.txt |
| 08 | Detailed insights | Text plus visual | White | Title and body in column 1, a dashboard mock-up in a stage in columns 2 to 4. | https://exatom-brand-guidelines.vercel.app/kit/slides/08-detailed-insights.txt |
| 09 | How it works | Steps | Blue Light | Three numbered cards with a duration chip: how it works. | https://exatom-brand-guidelines.vercel.app/kit/slides/09-how-it-works.txt |
| 10 | Privacy by design | Statement with seal | Dark | Privacy by design: statement, ticks and the ISO seal on a low-opacity panel. | https://exatom-brand-guidelines.vercel.app/kit/slides/10-privacy-by-design.txt |
| 11 | Need our help? | Services timeline | Dark | A phased plan: set-up, analysis, optimisation. | https://exatom-brand-guidelines.vercel.app/kit/slides/11-need-our-help.txt |
| 12 | Our clients say | Reviews | Blue Light | 2 x 2 review cards: logo, quote with key words in Dark, photo, name and role. | https://exatom-brand-guidelines.vercel.app/kit/slides/12-our-clients-say.txt |
| 13 | Chapter: Smart Nudges | Chapter | Dark | Chapter opener: title and number at 200 px, contents list. | https://exatom-brand-guidelines.vercel.app/kit/slides/13-chapter-smart-nudges.txt |
| 14 | Use case: assist visitors | Use case | White | Labelled blocks left, visual right, result chips at the bottom. | https://exatom-brand-guidelines.vercel.app/kit/slides/14-use-case-assist-visitors.txt |
| 15 | Use case: create account | Use case | White | Labelled blocks left, the Smart Nudge editor right. | https://exatom-brand-guidelines.vercel.app/kit/slides/15-use-case-create-account.txt |
| 16 | Chapter: Autofixes | Chapter | Dark | Chapter opener. | https://exatom-brand-guidelines.vercel.app/kit/slides/16-chapter-autofixes.txt |
| 17 | Use case: mobile keyboard | Use case | White | Labelled blocks left, product mock-up right. | https://exatom-brand-guidelines.vercel.app/kit/slides/17-use-case-mobile-keyboard.txt |
| 18 | Use case: expected input | Use case (before and after phones) | White | Two phones, before and after, rebuilt in HTML. | https://exatom-brand-guidelines.vercel.app/kit/slides/18-use-case-expected-input.txt |
| 19 | Use case: autofill | Use case (before and after phones) | White | Two phones, before and after, rebuilt in HTML. | https://exatom-brand-guidelines.vercel.app/kit/slides/19-use-case-autofill.txt |
| 20 | Every friction type | Card grid | Blue Light | Eight small cards with an icon, a title and two lines. | https://exatom-brand-guidelines.vercel.app/kit/slides/20-every-friction-type.txt |
| 21 | Chapter: Insights | Chapter | Dark | Chapter opener. | https://exatom-brand-guidelines.vercel.app/kit/slides/21-chapter-insights.txt |
| 22 | Form analytics | Product | White | Feature tabs on top, title left, a rebuilt dashboard in a stage. | https://exatom-brand-guidelines.vercel.app/kit/slides/22-form-analytics.txt |
| 23 | Benchmarking | Product | White | Feature tabs, title left, product mock-up image in a stage. | https://exatom-brand-guidelines.vercel.app/kit/slides/23-benchmarking.txt |
| 24 | CRO Pulse | Product | White | Feature tabs, title left, product mock-up image in a stage. | https://exatom-brand-guidelines.vercel.app/kit/slides/24-cro-pulse.txt |
| 25 | Session replays | Product | White | Feature tabs, title left, product mock-up image in a stage. | https://exatom-brand-guidelines.vercel.app/kit/slides/25-session-replays.txt |
| 26 | Monitoring | Product | White | Feature tabs, title left, product mock-up image in a stage. | https://exatom-brand-guidelines.vercel.app/kit/slides/26-monitoring.txt |
| 27 | Smart Nudges | Product | White | Feature tabs, title left, rebuilt editor and phone in a stage. | https://exatom-brand-guidelines.vercel.app/kit/slides/27-smart-nudges.txt |
| 28 | Let's start | Closing | Blue | Let's start: the presenter's line drawing and the contact list. | https://exatom-brand-guidelines.vercel.app/kit/slides/28-let-s-start.txt |

To view a slide, replace .txt with .html in its link.

## Images

All under https://exatom-brand-guidelines.vercel.app/kit/img/. Use them as they are; never redraw or crop them differently.

| File | What it is |
|---|---|
| https://exatom-brand-guidelines.vercel.app/kit/img/cover-visual.webp | Cover visual of the sales deck: Eureka setting up a Smart Nudge, +23% conversions |
| https://exatom-brand-guidelines.vercel.app/kit/img/face-jean-philippe-pottier.jpg | Reviewer photo: Jean-Philippe Pottier, Kia Germany |
| https://exatom-brand-guidelines.vercel.app/kit/img/face-jesse-lee.jpg | Reviewer photo: Jesse Lee, Brooks Running EMEA |
| https://exatom-brand-guidelines.vercel.app/kit/img/face-jochen-fischer.jpg | Reviewer photo: Jochen Fischer, Hyundai Motor Europe |
| https://exatom-brand-guidelines.vercel.app/kit/img/face-menno-damste.jpg | Reviewer photo: Menno Damsté, Toyota/Lexus Netherlands |
| https://exatom-brand-guidelines.vercel.app/kit/img/g2-badges.png | G2 High Performer badges, transparent, for the cover |
| https://exatom-brand-guidelines.vercel.app/kit/img/g2-rating.png | G2 mark with five stars, for the rating line |
| https://exatom-brand-guidelines.vercel.app/kit/img/iso-27001-badge.webp | ISO 27001 certification seal |
| https://exatom-brand-guidelines.vercel.app/kit/img/mock-autofix-keyboard.webp | Product mock-up: Eureka proposes an Autofix that opens the numeric keypad |
| https://exatom-brand-guidelines.vercel.app/kit/img/mock-benchmarking.webp | Product mock-up: benchmarking, a test-drive form against automotive peers |
| https://exatom-brand-guidelines.vercel.app/kit/img/mock-cro-pulse.webp | Product mock-up: CRO Pulse overlay on a live test-drive form |
| https://exatom-brand-guidelines.vercel.app/kit/img/mock-monitoring.webp | Product mock-up: monitoring alerts across all forms |
| https://exatom-brand-guidelines.vercel.app/kit/img/mock-session-replay.webp | Product mock-up: session replay with a Friction Score of 8.4 |
| https://exatom-brand-guidelines.vercel.app/kit/img/mock-smart-nudge-editor.webp | Product mock-up: the Smart Nudge editor with trigger, placement and live preview |
| https://exatom-brand-guidelines.vercel.app/kit/img/mock-smart-nudge-triggers.webp | Product mock-up: Smart Nudge triggers |
| https://exatom-brand-guidelines.vercel.app/kit/img/photo-desk.webp | Photo: a developer at a desk (fictional person) |
| https://exatom-brand-guidelines.vercel.app/kit/img/photo-florist.webp | Photo: a florist filling in a form on a tablet (fictional person) |
| https://exatom-brand-guidelines.vercel.app/kit/img/pitch-friction-cards.webp | Problem slide (Burgundy): session card and Form Score 3.2 with friction signals |
| https://exatom-brand-guidelines.vercel.app/kit/img/pitch-friction-form.webp | Problem slide (Burgundy): a registration form with its friction points marked |
| https://exatom-brand-guidelines.vercel.app/kit/img/pitch-funnel.webp | Problem slide (Blush): the funnel from campaigns to sales, 13% converts |
| https://exatom-brand-guidelines.vercel.app/kit/img/platform-activation.webp | Platform slide, visual 3: Activation, a form before and after with a Smart Nudge and a numeric keyboard |
| https://exatom-brand-guidelines.vercel.app/kit/img/platform-agent.webp | Platform slide, visual 2: AI CRO agent, Eureka proposing a Smart Nudge |
| https://exatom-brand-guidelines.vercel.app/kit/img/platform-sense.webp | Platform slide, visual 1: Sense, the dashboard with the conversion path of a form |

## Logos and people

- Exatom logos: https://exatom-brand-guidelines.vercel.app/logo/ (exatom-logo-coloricon-whitetext.svg on Dark, exatom-logo-full-color.svg on light, exatom-logo-full-white.svg on Blue, exatom-icon-white.svg, exatom-icon-full-color.svg).
- Client and partner logos: https://exatom-brand-guidelines.vercel.app/assets/partners/<group>/<name>-logo.svg (colour) and <name>-logo-black.svg; see https://exatom-brand-guidelines.vercel.app/partners for the full set. On a cover the client's logo is always white.
- Team line drawings: https://exatom-brand-guidelines.vercel.app/assets/team/drawings/<first name>.svg (stephan, michael, filip, bart, oliver, sander, marcelo, olger, matthieu).

## Reviews

https://exatom-brand-guidelines.vercel.app/kit/reviews.md : every G2 review and website testimonial, word for word. Quote them unchanged.

## What is not in the kit

A client's own material: their logo if it is not on the Partners page, a photo of the client, screenshots of their forms and Exatom dashboard exports with their data. Ask the person for these.