"Using the tools from Exatom, helped us to first understand the customers behaviour and improving the UX and CX of several forms. The results are higher as the expectations, which encouraged us to search for additional partnerships with Exatom."

Jean-Philippe PottierManager Digital Platforms, Kia Germany

"By zeroing into specific fields we can ensure that our forms are optimized down to minor details missed in our UX research process. The drop-off visualization offers insights we didn't have before in regards to the resubmits and fails."

Jesse LeeData Analyst, eCommerce and Digital Marketing, Brooks Running EMEA

"With Exatom Analytics, we break down form completion entirely into smaller KPIs per field. This makes every component measurable, and we can see exactly where users drop off or continue. In one market, thanks to these insights, we saw an increase of no less than 28% in completion rate, which has a significant impact on our business."

Jochen FischerHead of Media, Digital Experience & CRM, Hyundai Motor Europe

"Forms are often the final step in our digital funnel. An optimal user experience — and ultimately conversion — is therefore crucial. Exatom provides surprisingly simple insights that we don’t get from other tools."

Menno DamstéManager Digital & Data, Toyota/Lexus Netherlands