Funnel from campaigns to website to forms and checkout to sales: all traffic reaches the form, 13% converts 13% 87% drop-off The problem

Brands consider a conversion rate of <20% on a web form or an ecommerce funnel as normal. We don't.

Forms and funnels are the crucial link between campaigns and sales. It's exactly there that the biggest drop-off happens, and where the least innovation goes into solving it.

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